PRODUCTION: Mercedes “Thank you, Airbag”
Agency: Yung von Matt
Producer: Thomas Nabbefeld
Creatives: Torben Otten, Georg Baur
Production Company: Blink
Directors: Lynn Fox
Producer: Nick Glendinning
Editing Company: Final Cut
Editor: Joe Guest
Post-Production / VFX
Post-Production / VFX Company: Electric Theatre Collective
Producer: Lee Pavey
Shoot Supervisor: Giles Cheetham
2D Lead Artists: Giles Cheetham
3D Lead Artists: Dan Marum, James Sindle
2D Assistant: Paul Downes
Grading: Paul Harrison @ Finish
Any ad proposal that includes people flying around Prague and crashing invisible cars is enough to transform us into salivating electric FX monkeys with wires lolling out between our digital flashing FX monkey teeth. In other words, it’s another ad where the visual effects take centre stage.
In a clever yet simple move, the creative team have stripped away the car to draw the viewer’s eye to two elements – the exposed and vulnerable drivers and their airbags. But getting the scene to work visually was far from simple, as it involved having the actors suspended in harnesses, then hung from a crane and flung out along zip wires before being brought to a stop with a separate cable, in order to simulate a crash.
Do you follow? Keep up Bond, this is important.
Our role was to make all that paraphernalia disappear so that the actors were “flying” freely. Then we had to improve the scenery before throwing in a few barrels of computer generated glass and smoke, sort of like insane landscape artists.
This was a sleek and serious ad for a sleek and serious German car manufacturer - so serious in fact that Giles had to be present on location in Prague to personally oversee a great deal of the filming. Which just shows how tough it can get for him sometimes.
But what’s that you say? Isn’t that a bit of Chicago in the skyline? Yes it is. Well done.