The Wonder of What the F**k

adam&eveDDB commissioned Friends Electric director, Ewan Jones Morris, to create these amazingly absurd Gifs to compliment their CCO, Rick Brim’s talk at Cannes Lions this year focusing on the Wonder of What the Fu*k Advertising, which was about embracing the weirdest of ideas as they often turn out to be the best campaigns.

Ewan has this to say about his work.

“Title sequences should be really, really short. I’ve just done one, It’s really, really short”

Check out more of his wonderful work here!