Launching Friends Electric
Alex Webster launches the love child of Electric Theatre Collective: Friends Electric.
Friends Electric is a full-service production company and creative consultancy with studios in London and Los Angeles, representing animation and design directors for commercial production and IP origination. Friends Electric brings together some of the best animation talent in a way that sees them coalesce and collaborate across all forms of media.
Webster says; 'We craft our own stories, make our own products and collaborate with brands, bands, studios and agencies to create highly original, genre defying work across all forms of media, art and culture - from apps and games to live gigs, VR, TV series, commercials and immersive experiences.'
Supported by the infrastructure and firepower of Electric Theatre Collective and represented by the ‘straight up dudes’ of OB Management, we provide a nimble and highly accomplished creative front end which is truly world class. In our short time together we've created site specific experiences for Nike, MTV, Dom Perignan and the Arts Council, commercials for Virgin Media and Freeview, tour visuals for Biffy Clyro and we're working with Sir Paul Smith. We have two original series in development, as well as a kids 'edutainment' platform, a feature production, a book and numerous original VR projects in various stages of undress - and we're just getting started.